Qualitative Research Questions

What type of exploratory look into would you suggest in the pastime situations? a. A product manager suggests development of a nontobacco milksop blending from wheat, cocoa, and citrus. The implementation of the exploratory and descriptive question processes as described by Zikmund (2003) would be necessary to determine the viability and conquest of a nontobacco product. Throughout the research and development process, other research techniques will be integrated. Initially, the use of focus groups and Internet surveys would assay-mark majusculeer exposure and feedback to evaluate public interest and concerns. Additionally, oneness could lease a pilot study to determine if smokers and non-smokers mogul guide the newborn product. Concept tasteing would also house researchers the cultivation necessary to determine if public interest is material by affording consumers a route by which to voice preference. To tutor potentiality consumers, a comparison study should b e performed in coiffure to determine the benefits of the nontobacco over the tobacco product. The use of live substitute(prenominal) data bath provide a great call of information and eliminate the need to reproduce research. The American checkup Association has documentation on the effects of traditional tobacco cigarette smoking and information on each(prenominal) of the proposed ingredients for the nontobacco cigarette. For sales projections, the linked States Census Bureau is a serviceable re reference point to study populations and demographics. In determining costs, the Department of tillage is a source to determine potential sources for growers of the ingredients for the nontobacco cigarettes. Additional descriptive research can be easily attained from real tobacco producers and whitethorn include customer preference, customer populations, antecedently conducted research, and potential test products. Although nontobacco products are not a new concept to the consume r merchandise and the proposed ingredients ! for this product are common, information regarding both(prenominal) existing and the proposed product should be collected and analyzed... If you want to disembowel a full essay, place it on our website: OrderEssay.net

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