Rhetorical Analysis

Pro-Age Against a stark, gray background sits a woman. The run-in besides old to be an anti-aging ad, run across her knee and chest. Her tomentum is completely gray, wrinkles line her face and she, most likely in her mid-mid-fifties, sits nude and confident in this advertisement. The video excuses to a close-up of opposite womans skin. She too is naked. The same words break off across her body. This video ad consists of four naked women ranging from their fifties to sixties. The video focuses on the womens skin and the same pass word runs across each one of their paintings. After the conk out repeating of Too old to be an anti-aging ad, the screen turns blank and the words But this isnt anti- mount appear in gray lettering. In bold red, the words This is pro- succession rat the screen. A sophisticated, feminine verbalize then states, New plunge Pro-Age: because smash has no limit. Finally, an image of the genus Columba products is shown against a ashenned b ackground with the Dove stigmatise and Pro-Age website. Placing the red bottles against a bare, white background is a cunning way to showcase the dishy product design. The overall simple mindedness of this 32-second mercantile itself catches attention, forcing audiences to focus on its surprising subjects.

This commercial-grade represents strike in the older generation, a demographic often ignore by beauty advertisements. The commercial is effective because it take ups what high society and the beauty industry considers a womans flaw: age and wrinkles. As a result, this is one of the most famous and contentious advertisements in the Dove Pro-Age Campaign. The Dove Pro-Age promotion is groundbreaking because in a soc! iety that idolizes youth and unattainable perfection, Dove chooses to embrace truth. Doves positive message of beauty with age communicates to a intumescent population, beyond just that of its target audience, which is women in their forties and beyond. As a young, female consumer, the Dove commercial also appeals to me because it displays the everyday...If you destiny to get a full essay, rescript it on our website: OrderEssay.net

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