Olympus Case

Introduction The Olympus Optical Company, Ltd. Was founded in 1919 by Takachnibo Seisakusho. Olympus reaping downslope allow in photographic cameras, video camcorders, microscopes, endoscopes, and clinical analyzers. Olympus divisions: Divisions responsible for revenues were consumer products, scientific equipment, endoscopes, and diagnostic. The 35mm camera market * Competitors : Asahi Pentax, mandate, Minolta, Nikon. Canon and Minolta largest competitors with 17% market shell out, Olympus 10%. * 2 major types of cameras 1. sensation lens reflex (SLR); 2. Lens shutters (LS) or compress cameras. * embarrassed end amateur 35 mm cameras were divided into 2 segments; 1. Very inexpensive cameras produces primarily by film manufactures; 2. 35mm cameras that were less(prenominal) expensive than SLR cameras( dramatic change in 1980 first appearance of compact cameras) Strategic change at olypmus 1. Recapturing market share 2. Improving product Qu ality 3. Reducing Production monetary value Recapturing market share * Differentiate its product by innovative use of technology develop a proficient line of low cost cameras with particular emphasis on hang glide lens model. * * Introducing peeled PRODUCT ON NEW mart --- very high risk!!!!

* Competitive benefit positive electronic shutter unit that combines auto rivet chasten and the lens system, which allowed size of the camera to be smaller * Changes on the market: - Treats 1. Foreign exchange rate; 2. How cameras were sold( distribution take up products sold through discount houses and mass merchandisers lower shit ahead margin s. 3. The role of other consumer products! - customer were trying to favour betwixt a compact disc player or a compact camera. Olympus viewed compact disc player as a competitive product - ??????? Why??? Its a solely different product????? Market research: * denary selective information about 35 mm cameras from 3 resources: * Qualitative info - 7 sources * Interview of professional...If you want to convey a sufficient essay, order it on our website: OrderEssay.net

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