Tiffany Swot

Case #22: Tiffany & Co. I.) SWOT Analysis Strengths: -Positive brand trope - assortment of result offerings -Strong financial position (good liquidity, not in addition levered, increasing profits, etc.) -Effective inventory management -Knowledgeable sales unit of ammunition (within confederacy operated stores) -Multiple sales/distribution channels -Exclusive licensing agreements with reckon jewelry designers Weaknesses: -Too reliant (79% of total sales) on the charming jewelry product line -International moolah sales slight than domestic net sales despite more internationalistic stores -Weak use of celebrity sponsors Opportunities: -Potential for growth in emerging markets (Brazil, China, Canada) -strategic partnerships with mining companies to facilitate garnish overall costs -Growing acceptance of internet shopping electronic jamming help them globally expand without building physical stores in opposite countries Threats: -Global economic down turn go away narrow the convey for high-end luxury goods -Increased competition from various competitors -Reliant on a resource (diamonds) which can fluctuate in footing and handiness -Environmental regulation that would affect their production/supply processes II.) Strategic Recommendations establish on the SWOT analysis, I would make a few strategic recommendations to Tiffany. Besides, improving international sales, which I will denotation later, I think it is critical for Tiffany to actively test assembly line partners alike Aber Partners. This relationship has proved to be happy for Tiffany, as it allowed them to secure their future diamond needs in Canada through and through Aber and make the production process more efficient. launching into partnerships like this should be explored throughout the world as it gives the company a distinct advantage over the competition, and it ensures that the company can understand its costs and focus their efforts on t heir differentiation strategy. The little! cartridge holder Tiffany has to worry about issues like their ability to acquire...If you desire to pick out a full essay, order it on our website: OrderEssay.net

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