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LaTrece Couvson Nike Inc. design ID: 1414242 Strategic Management Week 2 transformation July 8th 2012 Abstract Nike Inc is a major public whollyy traded clothing, footwear, sportswear, and equipment supplier based in the United States of America. NIKE Inc.s direction is To bring intensity and innovation to each athlete in the world. (What is Nikes Mission affirmation?, 2012). The leaders of NIKE Inc. believe that if you have a body, then you be an athlete. They want to stir up and innovate completely(prenominal)(prenominal) athlete in the world. So this means every person in the world. Everyone is an athlete, but most(prenominal) individuals view athletes as state who argon in upright shape and have perfect bodies. However, this is not the case. With the new mod ideas for a NIKE Weight detriment Program, not only leave alone individuals who are overweight and never work out find inspired and innovated, but they will begin to feel that they are athletes as well no matter what size or shape they may be. Nike Inc. Innovation Introduction NIKE products attract umpteen athletes from all around the world. They are crush known for their guide word JUST DO IT. To many, this statement dope mean that all indivdials have to do is get up and do something no matter what is it. Stay active and in shape.

Eat healthy, be safe, and above all, have fun! NIKEs thrill reaches out to tumid number all over the world. The vision of NIKE is to harbor on his (Bill Bowerman) legacy of innovative thinking, whether to develop products that cooperate athletes of every take of ability reach their full potential, or to micturate line of products oppor tunities that set NIKE apart from the compet! ition and provide honor for our shareholders. (NIKE mountain Mission and Vision Statement, 2012) With this vision in mind, NIKE keister be even more successful while promoting products for people who do not feel like they are athletes and help inspire them as well. The NIKE Weight Loss Program The demand all over the world to stay in shape and confront a...If you want to get a full essay, order it on our website: OrderEssay.net

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