Marketing Plan for Newtown Sports Centre

Introduction & Background Information Newtown Sports Centre is a society unoccupied rapidity located within the causa of Newtown High School. You take aim been tasked with developing a strategical trade formulate for the substance for the succeeding(prenominal) 3 years. The nerve amount of money broadly comprises of the following facilities: - 6 badminton salute sports hall natural process/ piece of musicy room Refreshment area (vending machines only) Health entourage Large fitness suite 2 floodlit open-air(prenominal) multi-sports games courts The centre on-goingly operates a varied programme of activities . In general, these sustain casual hire of facilities (badminton, netball, 5-a-side etc), instructed classes (aerobics, other fitness classes), fitness training, childrens parties, play club hire, junior activities (sports coaching, holiday schemes) and a large matched netball league. This marketing plan for Newtown Sport Centre will turn in a focus to meliorate the performance of the centre everyplace the next three years. This will aim to increasing society levels at the centre, competing where suspend with private sector operators while noneffervescent providing a full(a) range of leisure opportunities to the wider community. Current Marketing slip This section of the plan looks at relevant background data used to break apart an audit of the current site and includes information on the macro instruction and micro (external and internal) environment.

This includes an interrogation of the centres current activities, local competition and identifying appropriate strategies and objectives by identifying opportunities to impr ove the marketing of the eagerness. Custom! ers The Sports Centre is a community public facility and as such has a wide appeal. The centre offers a wide choice of activities that has customers taking part in activities that stern be broadly grouped as follows: - Gym Users Sports Clubs Childrens Parties unconcerned Court/ Hall Hire Fitness Classes Junior coaching A customer audit report profiles current members of the facility (Gym & Fitness Classes users) by geo-demographic... If you want to halt a full essay, order it on our website: OrderEssay.net

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