Marketing Plan for Insurance Company

1.0 EXECUTIVE SUMMARY         2 2.0 SITUATION ANALYSIS         2 2.1 grocery store DEMOGRAPHICS         5 2.1.1 securities industry TRENDS         6 2.1.2 MARKET GROWTH         6 2.2 SWOT ANALYSIS         6 2.2.1 STRENGTHS         6 2.2.2 WEAKNESSES         6 2.2.3 OPPORTUNITIES         6 2.2.4 THREATS         7 2.3 COMPETITION         7 2.4 line         9 2.5 KEYS TO SUCCESS         9 2.6 CRITICAL ISSUES         9 3.0 trade STRATEGY         10 3.1 MISSION         10 3.2 merchandise OBJECTIVES         10 3.4 TARGET MARKETING         10 3.6 STRATEGY PYRAMIDS         10 3.7 MARKETING MIX         11 3.7.1 go AND SERVICE MARKETING         11 3.7.2 PRICING         11 3.7.3 PROMOTION          11 4.0 MARKETING sum up         11 4.1 LINKING SALES AND EXPENSES TO STRATEGY         12 5.0 CONTROLS         12 5.1 effectuation MILESTONES         12 5.2 MARKETING ORGANIZATION         12 6.0 SOURCES         13 6.1 BIBLIOGRAPHY         13 6.2 REFERENCES         13 6.3 WEBSITES         13 1.0 decision maker Summary GapSure is a total journey insurance service and sells normal trip out insurance services and special insurance for embark promptling, including airfare and travel packages.

Additional services include assistance with passports, providing retrieve to top-of-the-line equipment and supplies, a! nd a superior offering that includes access to better than comely terrain and activities, early days accommodations, and entertainment. The value added of GapSure offering is its knowledge and expertise, singular offer, and distinctive blow focus on break of serve year contingency travel, which fork over into add-ond satisfaction for the customer. According to Mintel, the scholarly person travel market is cost 4.2% of the overall travel market and is unlikely to increase in the next few years. Nevertheless, gaolbreak years are on the increase and the total government issue of students taking a gap year is expected to increase to 90,000 by 2005. Mintel estimates the outbound travel market to be worthy £17 billion for 2002. Of this figure, Mintel estimates that students nib for 4.2% of the travel market. This figure is amazingly low. If the number of students going to university increases, as... If you destiny to get a full essay, order it on our website: OrderEssay.net

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