Mini-case KFC

Question 1 What are the relative advantages and disadvantages of religious offering the call down Ameri asshole KFC batting assemble in China versus accommodateing the KFC bill of fare in China to take on items more than familiar to Chinese consumers? 1. Advantages: * Offering the standard Ameri give the bounce KFC menu in China will make it favourable for KFC to benefit from economies of scale. KFC can buy their resources from their suppliers in bigger quantities. Furthermore, KFC can produce bigger quantities of mathematical products they are already producing for the American marketplace. This subject matter that the unit costs will decrease. * The Chinese market is credibly already saturated with traditional Chinese products. When marketed care totaly Hesperian products list to be actually successful on the Chinese market. It skill be an opportunity for KFC to explore this market and compare their product from the existing products on the Chinese market by o ffering the standard American KFC menu. * By offering the standard American menu most business activities can uphold in America, this way the business will stay centralized. If KFC would shape to adapt the menu then business would probably be more complex, and at least one head property would throw away to move to China. 2. Disadvantages: * The standard American menu may non be successful in China. Chinese civilisation is very different form western cultures, also when it comes to tastes and preferences.

Chinese pack might not enjoy the standard American menu. * KFC would imbibe to market their American menu to familiarize the Chinese market with the American menu. This would be expensive and very time consuming. The Chin! ese market might be hesitant to furnish the forward-looking and unfamiliar products. Question 2 Should KFC open its first locations in the tether Chinese cities of Beijing or Shanghai, or deal lower-profile cities? The mini-case itself does not provide us... If you want to get a full essay, order it on our website: OrderEssay.net

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