The Benefits of Chocolate

For Naomi Wolf, the steady business isnt that a ploy by Madison Avenue to mold a buck. What truly powers the $33-billion-a-year pabulum industry, the $20-billion cosmetics industry, the $300-million cosmetic-surgery industry, and the $7-billion pornography industry, she argues, is a uttermost more insidious and elusive agenda. It is a political official document to keep women down: The yellowish pink myth is not more or less women at all. It is about mens room institutions and institutional power. According to overlook Wolf, the myth has a presidential term issue of uses. It pits women against one another, thereby diluting their political influence; as she puts it, What women look like is considered eventful because what we say is not. It stokes the consumerist engine of our economy, where women shoppers dramatic event a pivotal routine; and it enables employers to conk out away with paid women less(prenominal) than men. Indeed, Miss Wolf charges that the victory of Western economies is linked to the chronic underpayment of women. The author notes the historical root of this problem. The modem witness myth hinder(prenominal) end be traced to the kind upheaval following industrialization , most 1830, when a new phase of literate, idle women was suddenly in a position to quarrel male dominance. The upshot, she concludes, is that Women are unsullied beauties in mens refinement so that culture jackpot be kept male.

The beauty myth-in Miss Wolfs view-transforms women into self-destructive, fearful, even paranoid creatures who rich person a love-hate addiction to food, a disconfirming body image, miserable self-esteem, and fine relationships with the men in their lives. They often become anorexic or submit to dangerous cosmetic surgery to attain the perfect body. They espouse this unimportant quest with the zealotry of religious fanatics, and as yet they are lost to drop dead because they are pursuing a chimera. The author cites a set of data to prove her point. She notes that cosmetic surgery is the fastest-growing medical medical specialty in...

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