Mmbc Marketing Case

Introduction Mountain Man create from raw stuff Company (MMBC) is a impression beer, positioned in the subsidy municipal segment and priced similarly to various beers in this segment much(prenominal) as Miller and Budweiser (see Fig. 1). The scar enjoys the highest level of awareness amongst consumers in West Virginia, winning many an(prenominal) awards and accolades as a premium American beer. The bulls eye relies on its history and its status as a family-owned, independent brewery to give voice consumer perception of the beer as authorized and of a high quality. The blind drunk crossing of MMBC as the everymans down-to-earth beer has been instrumental in seeing it through the change magnitude tilt brought on by the development of large bailiwick brewers, which sealed the fates of many many other regional breweries. further for all its success, MMBC faces serious challenges repayable to shifts in consumers tastes and preferences. MMBCs taxation has been shrinking at a vagabond of 2% year-on-year in its maturing food market. The prospect of its continual regrets seems likely, as it faces tough competition from new products such as the cleverness beer syndicate. The light beer has be itself to be a veritable menace to MMBC as it has henpecked the beer industry and is the only beer category to suck in pursuant(predicate) growth in market share (see Fig. 2).

Strategies With this certain stead at hand, MMBC have trine alternatives a) To maintain its adept send strategy, for which Mountain Man laager beer (MM Lager) is its cash cow, b) To realize a multi-brand strategy by introducing a light beer infra a different label or c) To employ a brand extension strategy, by introducing a light beer down the stairs MMBC brand name. a)Maintain Single fool Strategy MM Lager has been reputed for its distinctively bitter flavor and slightly higher than reasonable intoxicant content that uniquely contributed to the high societys brand equity. unshakable brand awareness and committedness have been elegant amongst its grungy collared consumers and may possibly surge MMBC through tough...If you requirement to captivate a full essay, regularize it on our website: Orderessay

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