How Is Social Media Affecting Social Movements?

How is sociable media affecting sociable movements? Social Media is becoming a spheric phenomenon. With Facebook housing oer 845million users and peep having 140million users worldwide (Stone, 2012) it is dirigible that accessible media is bringing social change to the world. These social media platforms stack a mood ca apply global affects for example the recent KONY2012 ask which continues to circulate through social networks such as Facebook and Twitter, has predominate the views of millions of muckle over a short period of time. Since adjoin 5th the goggle loge produced by San Diego non-profit Invisible Children has been divided and viewed by more than 100million heap worldwide. It has become so famous so quickly because of the platforms it utilise to advertise itself. The KONY 2012 drive is say at youths, those that viewed the television telephone receiver matte up committed to the invisible children. With the outsize derive of teenagers that have inlet to a smart phone the motion picture circulated dramatically and in provoke of appearance a a couple of(prenominal) days it had 50million views on YouTube. in time it gained this large amount of attachment due to the focussing it spread. As atomic number 1 Jenkins states ...transmedia storytelling, each medium does what it does best...

(Jenkins, 2003) fundamentally it is the technique of telling a story across multiple platforms and formats using current digital technologies, referred to as ICTs (Information conversation Technologies). Social movements such as the recent KONY2012 campaign ar utilising these ICTs and are unvarnished to reach a wise level in the way they mobilize, build coalitions, inform, lobby, communicate and campaign (Donk, Loader, Nixon and Rucht, 2004) Moreover the transmedia storytelling has enabled the characterisation campaign to become accessible to more different people on many different platforms. Twitters role in the KONY2012 campaign was the major tooth root where people got the information from. Celebrities tweeted and re-tweeted the video causing it to spread virally. This snowballing...If you compliments to get a pullulate essay, order it on our website: Orderessay

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