The Ford Pinto Study

The hybridizing Pinto
In the 1960, hybridizing wanted to lead the grocery store of sub-compacts. The auto, Ford Pinto, had clear specifications: Ford president wanted the Pinto to be light and affordable.
The Pinto was non to weigh an ounce over 2,000 pounds and non cost a cent over $2,000.
Moreover, lee side Iacocca, Ford president, wanted to start the production within 25 months. let us note that the normal required time from the foundation of a auto to its production is 45 months. Hence, there were numerous constraints faced by the engineers at Ford: 2000$, 2000lbs, 25 months
whiz of the key challenges faced was a problem in the army tank of the Pinto. The crash tests show that upon an accident, the tank would rupture and gas would leak. there will be a high probability that the car would burn into flames with its passenger trapped inside. However, this safety problem was not resolved and production started with the deadly design. The Ford Pinto was released in the trade in 1971. Several deaths were related to the tank design of the car. Ford lost one million millions of dollars in lawsuits, its reputation suffered tremendously and after an probe from the Department of Transportation, Ford called for a recall in 1978 of 1.5 million Pintos. In 1980, Ford stopped the production of their Pinto car.




Ford engineers were certain of the tank safety problem before the car production. However, they did not stop or change the design. Did they make the righteous estimable decision? Obviously, they caused many injuries and deaths. A cost-benefit analysis as healthy as another analysis depicting a functional approach will further explain the case.
Cost-Benefit analysis
Upon the conception of the car design, the product objectives did not include safety. In fact, Ford president, Lee Iacocca, had a saying: safety does not sell. round Ford engineers had real concerns about the tank safety problems. Unfortunately, they could not have an impact on the project because of the time and cipher constraints as well as...If you want to get a practiced essay, order it on our website: Orderessay



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