New Ford Focus comes to Vlc.Workgroups the new approach.

INTRODUCTION

Firms nowadays atomic number 18 called upon to abandon the emphasis on take down cost, rigid organizational structures and command and control management styles. Instead, they are urged to direct their attention to value creation for the customer, to innovation and flexibility.

Organizational change, at heart this context, is not just an option; it constitutes a fundamental indispensableness for success within the new competitive landscape (Hamel & adenylic acid; Prahalad, 1996). Firms word-wide appear to recognise the need for transformation and make efforts to pass the changes deemed necessary to improve their competitiveness. It appears, however, that this attempts aften result is failure (strebel, 1996).

It has been suggested, for example, that producing change depends on the level of top management commitment, the type of intervention uses, battalion´s readiness to accept the changes required, levels of resistance, and the organization´s last (Goodman, 1982; and Quinn and Cameron, 1989). Beer and Nohria (2000) introduce two archetypes of change in organizations: theory E based on economic value and theory O based on organizational capability. speculation E puts stockholder value at the centre of measurement of corporate success. Theory O advocates development of corporate culture and human capability. In this case we tend to incline towards the O approach, while recognising as Beer and Nohria stress, that both approaches need to meet and integrate.

BACKGROUND -- FRAMEWORK

Following Ford Motor friendship ETS (European Transformation Strategy, ) starting in 2000, with a clear verifiable: bring back the company into profits one of the briny action it was launch 45 new products in undermentioned 5 years. Valencia plant has supported the ledger entry of different models since and so (two new models , Fiesta & Mazda and several restyling changes of the current models). also same productivity action were putting in place, the introduction of the night shift as a working shift...

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