Blissfeet

2. For hypothetical reasons, lets call this new sock company Blissfeet. mixed types of intellectual property are available to protect their new ware. The company must first develop a assay-mark, equivalent with the brand name. The meaning behind this unique, clever name, (which is what distinguishes an effective from a non effective trademark) is: Bliss (as in happiness) feet (these socks will make your feet happy). Additionally, the word bliss reminds us of the word whisk, which is what these socks are made to disallow. on with a pictorial logo, (a white sock with a rosy-cheeked heart wrapped around both the heal and the nerve of the foot- the most common locations for blisters to occur) Blissfeets trademark becomes easily recognizable in the consumer marketplace. No legal formalities precede the creation of this trademark, but it is necessary to conduct a trademark search to call that this logo and name are derivational. This imposes costs of investigation, as easy as costs of advertising the new name. Trademark alteration is an option, usually statewide, but sometimes federally, and would probably not be necessary in this initial stage, beca engross it is quite expensive for a new company. A second option is copyrighting the product, which provides an owner with the liquid ecstasy rights to reproduce a certain work for a contract period subject to some basic limits. Ideas and technology are generally not protected by copyrights. Making socks, which prevent blister, is not a new industry, so copyrights whitethorn not apply here. Patents are another form of intellectual property, which whitethorn be useful for Blissfeet. As touted in the Field article, winning measures to develop loyalty and goodwill may be useful, in addition to preventing a competitor from selling an identical, but cheaper blister prevention sock. If the creators of Blissfeet have discovered some new federal agency of protecting feet from blisters (i.e. a new/ blend of synthetic fibers) they may choose to patent this idea, before others can produce and emolument from this discovery. An attorney or an agency must conduct a patent search. This is to prevent patent infringement. Blissfeet can choose to clear its product, once they are in a high output signal mode. Blissfeet would license the right to a licensee to use the property for identifying, advertising, and promoting its products. They may do this as an additional source of revenue, while session little risks to the company itself.



Finally, the creators may decide to keep the origin and payoff ingredients of fabric x a trade secret. Those in charge can impart a code of confidentiality among employees and producers. A trade secret cannot be patented though, because it would then be public information. If Blissfeet thinks that their idea is novel and unique and will be successful for a long time, they could possibly keep their production strategy and materials as a trade secret, although this is quite unbelievable in the apparel business. In turn, Blissfeet must have real, material secrets for their socks, thus differentiating them from other sock companies. I recommend Blissfeet use the combination of a trademark and a patent. A trademark is useful for consumer recognition purposes. Customers remember a product if a descriptive, relevant, yet striking association is present Consumers will specially remember a product, that claims to tenderly care for their active feet. A patent will allow for the reduction of competitors, until the name and product are firmly established.

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